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We can’t wait to welcome our delegates to the New Horizons in Safer Gambling Conference this October 28 - 30, 2024 at the Vancouver Convention Centre, in beautiful Vancouver, British Columbia.

Safer Play: The Competitive Advantage
What if we looked at safer play as an opportunity rather than an obligation? What if we focused on what we want to do rather than what we can’t change? As an industry, we know we can’t eliminate all harms from gambling, but we can certainly take steps to make it safer. Happy, healthy players who are having fun with their play are key to a sustainable industry and responsible growth. So how do we make safer play a competitive advantage?

Safer play can take many forms: it is gamifying tools that help players set limits; it’s choosing products where risks are reduced or mitigated; and it’s determining how to market to players of varying risk levels. Safer play is also about how we support our players through challenging conversations, and understanding how to interact with those who demonstrate high-risk behaviours.

Plain and simple, safer play is good for business. So, let’s shift the conversation. Let’s make safer play the competitive advantage.

This year’s New Horizons Conference will explore the best and promising practices in the safer play journey. We welcome you to join us at New Horizons as we explore these four key areas of the safer play journey: acquisition, player growth, player retention and support.


Tuesday October 29, 2024 1:00pm - 2:00pm PDT
In 2014, the Massachusetts Gaming Commission (MGC) partnered with BCLC to introduce GameSense as part of a responsible gaming strategy in the nascent casino industry in the state. In the years that followed, several studies, many of which were funded by the MGC, helped inform a strategy for the GameSense program to promote positive play, reduce gambling related harms and create an RG enabled workforce. To measure the reach and effectiveness of the MA GameSense program, in 2022 the MGC partnered with Carleton University to conduct an independent and comprehensive evaluation of the program.  At present, the MGC is using this research to further inform the development of the GameSense program and guide a revision of the commission’s Player Health Framework. Join this session for an overview of key findings from the research and evaluation and examples of how this body of work has shifted MGC’s approach.
Speakers
avatar for Mark Vander Linden

Mark Vander Linden

Director of Research and Responsible Gaming, Massachusetts Gaming Commission
Since 2013 Mark Vander Linden has served as Director of Research and Responsible Gaming for the Massachusetts Gaming Commission (MGC).  In this role he manages an extensive research agenda to advance an understanding of responsible gaming, gambling disorders and the social and... Read More →
Tuesday October 29, 2024 1:00pm - 2:00pm PDT
Room 220-222 - Level 2

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