2024 New Horizons in Safer Gambling Conference

As expectations are increasing on operators to interact, and in some cases intervene, with players who are demonstrating high risk behaviours, this is presenting both unique opportunities and challenges for operators. The balance between the protection of their players while ensuring the responsible growth of their business is a challenge in an ever increasingly competitive environment. Much of this innovative work is accomplished through behavioural analytics tools that are available for both online and in-venue play and these tools are providing more evidence-based insights into personalized player behaviour.
Currently, most models identify later stage harms. Yet one of the most promising opportunities with these behavioural analytic systems is to interact with players preventatively: at the right time with the right message to support them in adopting safer gambling behaviours. The intent of this to reduce harms across the play continuum and to hopefully prevent significant harms before they happen. These interactions can happen from the time a player is signing up, to loyalty programs that incentive incentivize positive safer play through to the identification of potential high-risk behaviours.
This panel will examine the current evidence base for adopting these risk models across the risk continuum and what we know and don’t know about the evidence around effective player interactions. It will also focus on how operators can implement these systems and talk about both the opportunities and challenges of doing so.