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We can’t wait to welcome our delegates to the New Horizons in Safer Gambling Conference this October 28 - 30, 2024 at the Vancouver Convention Centre, in beautiful Vancouver, British Columbia.

Safer Play: The Competitive Advantage
What if we looked at safer play as an opportunity rather than an obligation? What if we focused on what we want to do rather than what we can’t change? As an industry, we know we can’t eliminate all harms from gambling, but we can certainly take steps to make it safer. Happy, healthy players who are having fun with their play are key to a sustainable industry and responsible growth. So how do we make safer play a competitive advantage?

Safer play can take many forms: it is gamifying tools that help players set limits; it’s choosing products where risks are reduced or mitigated; and it’s determining how to market to players of varying risk levels. Safer play is also about how we support our players through challenging conversations, and understanding how to interact with those who demonstrate high-risk behaviours.

Plain and simple, safer play is good for business. So, let’s shift the conversation. Let’s make safer play the competitive advantage.

This year’s New Horizons Conference will explore the best and promising practices in the safer play journey. We welcome you to join us at New Horizons as we explore these four key areas of the safer play journey: acquisition, player growth, player retention and support.


Wednesday October 30, 2024 2:15pm - 3:30pm PDT
Now, Let’s Do Something! Putting your New Horizons insights into action.
Do you ever leave a conference full of hope, energy, and ideas, only to get right back into your office “to do” list when you return home? We all want to make a difference and move forward, but sometimes have so many priorities we can’t find a simple way to turn idea into action. In this panel, our speakers will come back together to discuss their – and your - key takeaways from the conference to help you translate your insights into actions that help make safer play a competitive advantage for your organization. What barriers can be removed? What small first steps can start a roadmap for change? Where are the quick wins? This session will help you form an action plan to start putting your own ideas to work.
Speakers
avatar for Dr. Melissa Salmon

Dr. Melissa Salmon

Applied Research Lead, Focal Research Consultants
Dr. Melissa Salmon is an Applied Research Lead at Focal Research Consultants. Melissa has specialized in the field of gambling studies for over 10 years with a background in psychological research and knowledge mobilization to guide her work. Throughout her career, Melissa has led... Read More →
avatar for Lorelle Muller Lumsden

Lorelle Muller Lumsden

Director, PlaySmart Centre, Responsible Gambling Council
Lorelle Muller Lumsden brings over 20 years of expertise in developing and leading prevention and education programs that raise awareness of gambling risks and advance responsible gambling practices. In her current role, she is responsible for the program planning and oversees direct... Read More →
avatar for Julie Hynes

Julie Hynes

Senior Manager of Responsible Gaming, DraftKings Inc.
Julie Hynes is Senior Manager of Responsible Gaming at DraftKings Inc. She is responsible for leading DraftKings’ Responsible Gaming strategy and compliance efforts, including serving as a subject matter expert on product enhancements and RG marketing campaigns. Before joining DraftKings... Read More →
avatar for Ryan McCarthy

Ryan McCarthy

Director of Player Health, BCLC
Ryan McCarthy has more than 20 years of leadership experience in evidence-informed strategy. He is currently the Director of Player Health at BCLC, a Crown Corporation that conducts and manages gambling in the province of British Columbia.Under his leadership, Ryan provides strategic... Read More →
avatar for Stacy Shaw

Stacy Shaw

Vice President Product & Program Marketing, Oregon Lottery
Stacy leads Product Marketing and Brand Programs for the Oregon Lottery. She provides executive leadership and strategic direction for Lottery’s games and critical brand programs such as responsible gaming and customer experience. She stewards continuous improvement in RG programming... Read More →
Wednesday October 30, 2024 2:15pm - 3:30pm PDT
Room 211-214 - Level 2

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