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We can’t wait to welcome our delegates to the New Horizons in Safer Gambling Conference this October 28 - 30, 2024 at the Vancouver Convention Centre, in beautiful Vancouver, British Columbia.

Safer Play: The Competitive Advantage
What if we looked at safer play as an opportunity rather than an obligation? What if we focused on what we want to do rather than what we can’t change? As an industry, we know we can’t eliminate all harms from gambling, but we can certainly take steps to make it safer. Happy, healthy players who are having fun with their play are key to a sustainable industry and responsible growth. So how do we make safer play a competitive advantage?

Safer play can take many forms: it is gamifying tools that help players set limits; it’s choosing products where risks are reduced or mitigated; and it’s determining how to market to players of varying risk levels. Safer play is also about how we support our players through challenging conversations, and understanding how to interact with those who demonstrate high-risk behaviours.

Plain and simple, safer play is good for business. So, let’s shift the conversation. Let’s make safer play the competitive advantage.

This year’s New Horizons Conference will explore the best and promising practices in the safer play journey. We welcome you to join us at New Horizons as we explore these four key areas of the safer play journey: acquisition, player growth, player retention and support.


Wednesday October 30, 2024 11:00am - 12:00pm PDT


The Centre for Gambling Research is based in the UBC Department of Psychology in Vancouver where much of their research examines the risk potential of different gambling formats.
In this three-part session, we will hear about the new directions of gambling research in slots, sports and streams from three research experts. For many years, slot machines have been recognized as a higher-risk product but little research has examined online offerings. In this session, Dr. Mariya Cherkasova will present research on the key design features of modern online slots. With the increased attention to the risk profile of modern sports betting, Dr. Luke Clark, the CGR Director, will describe research analysing media coverage of sports betting around its recent legalization. Last of all, digital technologies are enabling new ways of accessing gambling. Claudia Fu, a CGR graduate student will present the latest research on the impacts of viewing gambling via streaming platforms such as Twitch.
Speakers
avatar for Dr. Luke Clark

Dr. Luke Clark

Director of the Centre for Gambling Research, University of British Columbia
Dr. Luke Clark is the Director of the Centre for Gambling Research at UBC, and a Full Professor in the Department of Psychology. His research on the psychology of gambling combines multiple methods including behavioural analysis and data science. His current research focuses on three... Read More →
avatar for Dr. Mariya V. Cherkasova

Dr. Mariya V. Cherkasova

Assistant Professor, West Virginia University
Dr. Cherkasova is an Assistant Professor in the Department of Psychology, Area of Behavioral Neuroscience, at West Virginia University, where she directs the Brain Behavior and Addiction laboratory. Her research is in the area of addiction neuroscience and focuses on psychological... Read More →
avatar for Claudia Fu

Claudia Fu

Graduate Student, University of British Columbia
Claudia Fu is a graduate student in UBC Psychology’s cognitive science program. Her research focus is on the risks associated with emerging forms of gambling and advertisement exposure, particularly their effect on the perception of win probability in young people. 
Wednesday October 30, 2024 11:00am - 12:00pm PDT
Room 211-214 - Level 2

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