Ridhima Gupta's schedule for 2024 New Horizons in Safer Gambling Conference

We can’t wait to welcome our delegates to the New Horizons in Safer Gambling Conference this October 28 - 30, 2024 at the Vancouver Convention Centre, in beautiful Vancouver, British Columbia.

Safer Play: The Competitive Advantage
What if we looked at safer play as an opportunity rather than an obligation? What if we focused on what we want to do rather than what we can’t change? As an industry, we know we can’t eliminate all harms from gambling, but we can certainly take steps to make it safer. Happy, healthy players who are having fun with their play are key to a sustainable industry and responsible growth. So how do we make safer play a competitive advantage?

Safer play can take many forms: it is gamifying tools that help players set limits; it’s choosing products where risks are reduced or mitigated; and it’s determining how to market to players of varying risk levels. Safer play is also about how we support our players through challenging conversations, and understanding how to interact with those who demonstrate high-risk behaviours.

Plain and simple, safer play is good for business. So, let’s shift the conversation. Let’s make safer play the competitive advantage.

This year’s New Horizons Conference will explore the best and promising practices in the safer play journey. We welcome you to join us at New Horizons as we explore these four key areas of the safer play journey: acquisition, player growth, player retention and support.

Ridhima Gupta

Deloitte

Senior Manager

About me

Dima is a leader at Deloitte and advises clients on corporate and customer growth strategies. Across her 10+ years in consulting, she has worked with boards and executives to map and develop leading strategies, test the strength of their strategies and initiatives, and ultimately develop and implement new and ambitious initiatives in the face of uncertainty and rapid market / customer change.
As a customer and loyalty strategy leader at Deloitte, she has helped iconic North American organizations build (and sometimes rebuild / refresh) their customer and loyalty strategies, programs and propositions. She has done this across a variety of industries including lottery & gaming, grocery, retail, and airline.
She leads teams of strategists, designers, and analytics experts to shape loyalty strategies and programs that drive towards organizational objectives, are desirable for customers, are feasible for the organization to deliver on, and are financially viable as proven through business cases. She educates Boards and Executives on loyalty trends, helps executive teams make choices and trade-offs on their loyalty strategies, and create robust execution plans to help organizations achieve their loyalty goals.
Ultimately, Dima helps executives and leadership teams balance data, insights, intuition and strategic tensions to align on the optimal path forward.

My Speakers Sessions

2:15pm PDT

Session 4A: How Loyalty Programs Can Encourage Positive Play Room 211-214 - Level 2Ridhima Gupta